Business Card is part of the corporate identity kit. Business Card design should be in alignment with the brand identity. Colours, style, fonts and design of the the business card should correspond with the logo and the brand colours. Business card design should reflect the brand image. It should reflect the organisation's professionalism, emotional appeal and the nature of business.
While logo forms an integral part of Business Card design, other elements such as graphics and colour scheme also are important in projecting the desired image.
Development of the correct Business Card design is a result of Research into the brand background Development of the right concept and brand positioning Developing the logo if needed Developing logo user manual when needed.
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